Paul is the President of Creatif Licensing. Creatif brings to us a prominent reputation in the industry. The company was created in 1975 and has successfully developed diverse licenses for the domestic and international markets. Mary Engelbreits' licensing program was launched by Creatif, as were the Moppets. Currently, they represent the prestigious Roger la Borde Collection, renown folk artist Carol Endres, Linda Maron and Jane Kitching. The principles that have made his company successful are based on strong relationships, trust and individual attention to their artist's needs.

Paul has been a keynote speaker on Licensing at the International Art Expo, and has participated on various panels at the Licensing Show. He is a contributor to the Licensing Royalty Rate publication and was interviewed on American Business Review with Morley Safer. Creatif is a charter member of LIMA the licensing organization.