Dana Arnett is a principal of the internationally recognized firm of VSA Partners, headquartered in Chicago. Arnett, along with his six partners, leads a group of 50 associates in the creation of design programs, film projects, interactive initiatives and brand marketing solutions for a diverse roster of clients, including: Harley-Davidson, IBM, Brunswick, Coca-Cola, Handspring, Chronicle Books, and AOL/TimeWarner.

Over the course of his 18 years in the field, Dana and the firm have been globally recognized by over 60 competitions and designations including; Communication Arts, AIGA, Graphis, The Type Directors Club, The American and British Art Director Clubs, ID, The LA Film Festival, theAR100 and The American Marketing Association. Arnett was a 1999 inductee into the Alliance Graphic International, and holds the honor of being named to the ID40, who has cited him as one of the 40 most important people shaping design internationally. He is currently a member of the AIGA National Board.

A frequent lecturer and visiting professor, Arnett is also active in helping to shape the role of design in society through contributing publishing endeavors, conference chairmanships, and foundation activities.